Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for more technical knowledge than regular GTM and may introduce additional expenses, it can result in higher precision and more trustworthy information


Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.

1. Much more precise information
The typical method of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.

Server-side tracking is a much more safe choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user trips throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store sees, which can be hard for pixel-based monitoring. This adaptability provides marketing professionals a lot more possession over the information they send, and makes it simpler to adhere to various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.

2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve data before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketers make more enlightened advertising and marketing choices.

Conventional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking also permits services to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.

3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it reaches third party endpoints, boosting safety and security and personal privacy. This is particularly important as various web browsers and platforms significantly change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.

Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.

A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect data from customers.

4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing internet browser constraints. This means that data accumulated by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the range of information administration and offers organizations much more control over transmission, making it normally more trustworthy. Therefore, it's less susceptible to information challenges performance marketing analytics triggered by points like a broken connection or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.