Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their data collection procedures. While it requires extra technical knowledge than routine GTM and might present additional expenses, it can lead to better accuracy and even more trusted data


Pixel tracking uses an item of code to register conversions on your internet site. It's simple to set up and much less prone to advertisement blockers.

1. Much more exact data
The typical technique of tracking conversions on a site, making use of pixels, is having problem with transforming web browser personal privacy policies. This suggests that the data being sent out to Google Ads, Facebook Manager and other systems is less precise than it should be.

Server-side monitoring is an extra protected alternative that assists to bypass these constraints, as it's loaded from your very own domain and treated as first-party code, suggesting it's less most likely to be affected by ad blockers or various other safety and security actions. This offers extra accurate information and an extra total image of user journeys throughout channels.

Furthermore, this sort of tracking enables organizations to track conversions outside of the web site, such as phone calls and in-store check outs, which can be hard for pixel-based tracking. This versatility offers online marketers a lot more possession over the data they send, and makes it easier to adhere to numerous data legislations. It's additionally a whole lot less vulnerable to fraudulence, as it's harder for fraudulent actors to control the system by modifying the postback URL.

2. Better control over data.
Server-side monitoring permits businesses to gather and enhance information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can aid marketers make more educated advertising and marketing choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are placed in web site visitors' browsers. These tracking codes are typically obstructed by advertisement blockers, which can cause information collection interruptions and incorrect results. Server-side tracking makes it possible for businesses to bypass these limitations and offer precise, constant information that is much less vulnerable to interference.

This kind of monitoring also allows companies to track conversions that occur outside of the website, like telephone call and in-store acquisitions. This is important since new privacy policies such as Apple's Intelligent Tracking Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is more reliable for companies looking for to adapt to these adjustments.

3. Much less vulnerable to fraudulence
Server-side monitoring allows services to control information hauls prior to it gets to third party endpoints, enhancing safety and security and privacy. This is especially important as different browsers and systems significantly transform just how they manage cookies. For instance, in iOS 14, Safari will just provide first-party cookie data and will not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that happened beyond your Twitter Ads performance software internet site.

On top of that, server-side monitoring allows you to catch user data straight by yourself servers. This eliminates dependence on 3rd parties, which can be susceptible to violations and privacy violations.

A server-side tracking system is a set of guidelines that informs your internet site's web server what events to tape-record. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is a different technique that utilizes a small piece of code on your page to gather data from users.

4. Easier to execute
Server-side monitoring is an information collection process that occurs on the site's own web server, bypassing web internet browser constraints. This indicates that data gathered by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this technique is that it decreases the scope of information administration and provides companies a lot more control over transmission, making it typically extra reputable. Because of this, it's less vulnerable to data challenges brought on by things like a broken link or an active advertisement blocker being installed.

With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data similarly that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the web server. This enables you to have even more exact data and aids guarantee conformity with privacy regulations such as GDPR. Additionally, it also prevents the tracking restrictions enforced by web browsers and ad blockers.